The life of a freezer product manager is generally fairly boring. 

Your  product development definition tells you to create more and more  efficient products in order to replace the older units that your  customers are using. You replace the ones that wear out and you are  always looking for new customers. However, with the arrival of the  Covid-19 vaccines that have to be kept very cold, all of a sudden the demand for freezers, and a lot of them, has exploded. 

How are freezer product managers going to deal with their new found popularity?