Kristy Knichel, second-generation CEO of Knichel Logistics, Inc., returns to Driving Forward for a timely conversation with host Nate Johnson on the challenges and opportunities shaping freight today.They’ll cover:

🔷 Freight fraud: Red flags and how brokers & carriers can protect themselves.🔷 Recession lessons: how Knichel Logistics is navigating the downcycle and how a focus on fundamentals is helping them thrive.🔷 Tech bets that pay: where Kristy is investing and why she’s cautious on AI hype.🔷 Quick hits: the latest market headlines and what they mean for your operationIt’s a candid, practical discussion between two industry voices who’ve lived freight from the inside out.00:00:00 Welcome00:04:16 Interview with Kristy Knichel00:12:47 Freight Fraud and Cargo Theft00:23:01 Rebuilding and Financial Discipline00:30:53 Communication Challenges in Companies00:34:06 Tequila Cargo Theft Incident00:42:48 Tech Investments and AI in Logistics00:51:53 Leadership Evolution and Challenges