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In this episode of FR8 Marketing Gurus, Jennie Malafarina sits down with Sandy Cahill of Cahill Consulting for a no-BS conversation about what’s actually working in trucking and logistics marketing today.

🎯 Topics we cover:

• Why content still reigns—and how to do it right
• The role of thought leadership and executive branding on LinkedIn
• Demand generation tips from 15+ years at DAT
• Why events are changing—and how to adapt
• What intentionality in marketing really looks like
• Sales and marketing alignment (and where it breaks down)
• How to stand out in a sea of “great service” claims
• Rethinking strategy for 2026 and beyond

🚛 Whether you’re a freight tech founder, a logistics marketer, or scaling a brokerage, this episode is packed with insight, candor, and real-life lessons.

🗣️ Let’s stop hoping and start marketing with purpose.

👉 Connect with Sandy: https://www.linkedin.com/in/sandycahill

 👉 Contact Jennie: https://www.linkedin.com/in/jenniemalafarina

🔔 Don’t forget to like, comment, and subscribe for more real marketing talk in freight and logistics.

#TruckingMarketing #LogisticsMarketing #FreightTech #B2BMarketing #ContentMarketing #SalesEnablement #ThoughtLeadership #FreightMarketingGurus