Marty Neumeier, legendary branding expert, took the concept of storytelling to a new level when he used fiction as a vehicle to convey the principles of agile strategy in his "business thriller" Scramble. We had a great chat with Marty about his book and branding in our bookclub - Frejz Books.

Have a listen, let us know what you think and join our bookclub here: frejz.biz/books/

Frejz is a branding consultancy that can help your customers fall in love with your brand. If you'd like to know more about how we could help your business check out our website www.frejz.biz