As the Olympic torch reaches French soil this Wednesday, we look at the kinds of opportunities the relay will offer sponsors over the course of 68 different stages, potentially reaching 90 percent of the French population. Of course, the relay pales in comparison to the billions of people who will tune in to watch the actual Games. Also in this edition: France's Flamanville nuclear power plant finally gets the green light to come into service, 17 years after construction began.