What is the First Strike Incubator? * We help people with hard good products tackle branding, market fit and prototyping design ** You can say anything you want; you have to prove it ** Why are you two working together? ** You two think differently and look at the same problem from different angles ** Who should apply to the incubator ? ** At the incubator level, we are vetting products to find the right fit ** It has to be a hard good. We are focusing on building things in this country ** How long is the incubator and what is the format? ** It's 6 weeks. It's a hybrid format between classroom and meeting on the shop floor ** We are marrying design and prototyping with market and research feedback ** We are open to virtual cohorts. It is not a finite application period ** How do you apply?** What's the number one mistake that most product developers make? ** The perfect is the enemy of the good

** The mistake is you try to perfect the design before you get user feedback ** We draw a broad line between proof of concept, prototype and mvp ** We remove all bias and assumptions ** Get rid of assumptions and get into the "prove it" model ** How can First Strike Incubator help product inventors ** All of this is learned. You can read it in a book, but you won't apply it ** I'll use a real-life example ** We can help you figure out how to move forward or if you shouldn't ** Here are real facts to take with you and change some of your assumptions ** I want to draw a line between product design and development ** There's a difference between fine tuning functionality and adding features and benefits.