Why has U.S. fruit consumption shifted from the juice glass to the fruit bowl? As juice demand falls 43% and domestic supply shrinks by 19 billion pounds, the market is becoming increasingly fresh forward and import reliant.

In this episode, our AI hosts Alice and James unpack what is driving the shift, why processed formats are losing share, which fruit categories are gaining momentum, and how the supply chain is being restructured. They close with what the outlook to 2035 means for fruit processors and distributors, including the risks and opportunities in a more import reliant, fresh dominated market.

• (00:00) - How the U.S. fruit market is structurally changing

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