Fresh Banter with William Chase, He is a truly inspiring food and drink entrepreneur. His career in farming has seen him as a commercial potato grower, create Tyrells Potato Crisps, then Chase Spirits and now Willy’s ACV a wellness brand with a cluster of new fermented products on their way.

He shares that he would love to inspire and encourage others and that his greatest influencers are people who inspire him to try new things, have a go , do something differently, which he is clearly always up for doing himself.

Growing up on a very mixed farm with access to the countryside, fresh produce and small scale animal rearing and the most delicious Jersey milk, gave him a foundation to appreciate good food.

Recently his interest in fermenting , eating well and having a better overall balance in his life, has led him to adjust his diet and his lifestyle and he is clearly enjoying learning and sharing that journey and what it has taught him with others.

I know this episode will leave you feeling so good about how we can produce food in the UK, about changing attitudes to food and wellness and feeling inspired and filled with hope about opportunities to be entrepreneurial too....

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