This week, Jainnie Cho, VP of BBC StoryWorks at BBC Studios joins Fresh Air Founder, Neil Cowling and Director of Content, Michaela Hallam. They discuss where the BBC and brands cross over to make compelling content with great storytelling.

We also discuss recent audio news, and there's a podcast recommendation from Jainnie herself. To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio

See omnystudio.com/listener for privacy information.

Dan Misener and Jonas Woost, from the data-driven podcast growth agency Bumper, sit down with Fresh Air's Director of Content, Michaela Hallam, and Director of Marketing, Richard Blake. Together, they delve into how the Bumper dashboard can help brands and businesses make sense of their podcast data to drive growth

Plus the usual chat about recent audio news, and there's a podcast recommendation from Dan Misener himself.

To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio

See omnystudio.com/listener for privacy information.

Raquel Bubar, Managing Director at T Brand Studio - The content studio of New York Times Advertising sits down with Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam. They explore the opportunities for luxury brands in podcasting and discuss their recently released partnership project: This Is Not A Beauty podcast from L’Oreal Groupe.

Plus the usual chat about recent audio news, and there's a podcast recommendation from the Fresh Air team.

To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio

Useful links:

• New York Times Advertising T Brand Studio Website
• L’Oréal Groupe’s This is Not A Beauty Podcast  NYTimes.com destination page

• Apple Podcast
• Spotify Podcast

• Cartier Trinity’s Linked by Love Paid Post on Nytimes.com
• Wellcome Paid Post on NYTimes.com

See omnystudio.com/listener for privacy information.

Lizzy Pollott,  Acast's Chief Communications and Brand Officer,  sits down with Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam. Together they discuss how brands can work with podcasting on a commercial basis and the value Acast can deliver to enable this.

Plus the usual chat about recent audio news, and there's a podcast recommendation from the Fresh Air team.
To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshair.audio 

See omnystudio.com/listener for privacy information.

This week, Steve Pratt, Founder of Pacific Content, Consultant and Author joins Fresh Air Founder Neil Cowling and Director of Content, Michaela Hallam. Together, they delve into how and why brands should strive to be more daring to earn their own attention. And how bypassing media companies and building your own audience is the way forward. All this and a chat about recent audio news, in addition to a podcast recommendation from Steve himself.

To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to Freshair.audio

See omnystudio.com/listener for privacy information.

Fresh Ears is going fortnightly! Fresh Air Founder Neil Cowling and Director of Content Michaela Hallam sit down with Zoe Bruton, Commercial Director at Say It Now, who are bringing voice-response to podcasts. Together, they explore how voice AI is giving consumers the ability to interact with an ad via their smart speaker, reducing the cognitive load, and creating a seamless, interactive exchange without interrupting their listening. We also discuss recent audio news, and there's a podcast recommendation from the Fresh Air team.

To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshairproduction.co.uk

See omnystudio.com/listener for privacy information.

Dan Geneen is the Head of Mass Acquisition for the British Heart Foundation. He sat down with Fresh Air's Director of Content, Michaela Hallam at Media360 in Brighton to talk risky moves and turning to the unlikely world of gaming to re-engage younger audiences in their mission.  

This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK.

See omnystudio.com/listener for privacy information.

Zoe Harris is the Chief Customer Officer for On The Beach. She sat down with Fresh Air's Director of Content, Michaela Hallam at Media360 in Brighton to discuss the bold risks they took during the pandemic and how they've built the brand since.

This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK.

See omnystudio.com/listener for privacy information.

Clare Chapman is the CEO of EssenceMediaacomX. She joined Fresh Air’s Director of Content, Michaela Hallam at Media360 in Brighton to explore how they encourage their clients to be innovative, balancing risk with a brand’s core message and mission.

This episode is part of Fresh Air's Media360 series. Follow to hear from some of the top CMO's in the UK.

See omnystudio.com/listener for privacy information.

Introducing our newest baby. Our Director of Content, Michaela Hallam and Director of Marketing, Richard Blake sat down to talk through Fresh Air’s newest offering, Fresh Air Media. For years, we’ve helped build your brand’s own audio with podcasts, and now we are helping you to build your brand through audio. From building a brand's audio strategy, to launching your own show, to running bespoke creative audio campaigns and partnerships with other shows - we think podcasting is only just getting started. 

To find out more about how Fresh Air can help you create a podcast for your brand, or promote your brand through audio, go to freshairproduction.co.uk

See omnystudio.com/listener for privacy information.