In this episode of Geoscience Decoded, host Adrian Smith, General Manager of Sharp Reflections, sits down with Bita Tadayon, General Manager of Bluware, to explore the intersection of technology, innovation, and leadership in the geoscience industry.Bita shares how her journey from outside the energy sector shaped her customer-first mindset — emphasizing that technology is only valuable if it solves real problems. She discusses the importance of humility and trust when leading technical teams, and how diverse perspectives drive stronger, more creative solutions.The conversation also dives into the future of subsurface workflows, highlighting the role of AI and cloud technologies in eliminating repetitive tasks and enabling geoscientists to focus on higher-value interpretation. Both Adrian and Bita agree: the industry is at a tipping point, and overcoming cultural and data-sharing barriers will be key to unlocking the full potential of these innovations.