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Fresh Takes: Cash Flow, Spending Discipline, Profits and People
Timely insights on liquidity and how finance can add value to the business from Chris Ortega of Fresh FP&A.
“Profits are a dream but cash is a reality.” That’s among the timely, on-target insights aimed at CFOs, treasurers and other finance executives in this episode of NeuGroup’s Strategic Finance Lab podcast.
It’s delivered by Chris Ortega, the CEO of Fresh FP&A, a consultancy focused on finance transformation that provides businesses with fractional CFO, FP&A and finance support. Mr. Ortega’s insights are grounded in his extensive background in accounting, audit, FP&A and finance leadership at high-growth companies.
And as you’ll hear, Chris Ortega is passionate about urging finance leaders to put “people before the profits,” in part by taking a hard look at what they spend— on technology and consultants for starters—before reflexively turning to head count reductions. “At the end of all your analysis,” he says, “there’s a human element involved.
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By NeuGroupTimely insights on liquidity and how finance can add value to the business from Chris Ortega of Fresh FP&A.
“Profits are a dream but cash is a reality.” That’s among the timely, on-target insights aimed at CFOs, treasurers and other finance executives in this episode of NeuGroup’s Strategic Finance Lab podcast.
It’s delivered by Chris Ortega, the CEO of Fresh FP&A, a consultancy focused on finance transformation that provides businesses with fractional CFO, FP&A and finance support. Mr. Ortega’s insights are grounded in his extensive background in accounting, audit, FP&A and finance leadership at high-growth companies.
And as you’ll hear, Chris Ortega is passionate about urging finance leaders to put “people before the profits,” in part by taking a hard look at what they spend— on technology and consultants for starters—before reflexively turning to head count reductions. “At the end of all your analysis,” he says, “there’s a human element involved.