This week's Insurance News Wrap discusses key developments in the industry. Zurich Insurance will exclude traumatic head injury claims from superannuation policies for AFL players from next year due to uncertainty over concussion risks in high-contact sports. As a result, players' financial support will be significantly reduced, leading the AFL Players Association to seek alternative support measures. Meanwhile, the Australian Prudential Regulation Authority (APRA) announced capital treatment reforms for longevity products to ensure sustainability for retirees. On the business front, large insurance firm nib has partnered with NobleOak Life to launch a new life insurance product range, offering solutions from Life to TPD, Trauma, and Income Protection. Finally, the Council of Australian Life Insurers (CALI) has appealed for life insurers to be exempt from regulatory restrictions on lead generation, arguing that a ban would limit consumer access and choice.n