Friction: a force that resists movement or causes conflict. 

Friction shows up in our lives in different ways. Now, there are AI tools designed to remove friction for the sake of producing a faster output.

But if you reduce the creative process in this way, what actually comes out the other side?

In this episode of Creative Mode, Annie shares the new buzzword taking over AI conversations and how creatives can actually use friction as a tool for momentum. 

Key insights:

• Any creative process will be met with resistance.
• Ways to reduce friction without removing it entirely.
• How to build an on-ramp for yourself and use friction to create better art.

Links:

Create.Repeat - The Value of Friction in Creativity

Frictionless Creativity by Lawrence Yeo

Designing Friction in an Age of Frictionless Creativity

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