Appendix B

Friction points and their impact on Summer Melt


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It’s cruel (cruel) cruel Summer (Melt).

And a really low-hanging fruit sort of way to address it is by taking a look at the role of friction in the acceptance-to-enrollment journey for students.

Joel talks about the importance of identifying friction points within the process and shares tips on how to mitigate them from a user experience and service design perspective.

And Kristin, drawing from her UX background, stresses the significance of giving students control over the onboarding process.

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Appendix BBy Joel Goodman and Kristin Van Dorn

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