The author examines here the differences between technology services companies and product companies in the software industry.

The author, who has 20+ years of experience in both areas, highlights ten key distinctions between these business models, focusing on their approaches to revenue, sales, scaling, culture, and leadership.

These differences can lead to friction when the two types of companies collaborate, but the author emphasizes that both need each other for success. Technology services companies need productsto offer to clients, while product companies need servicesto help them reach a wider market.

The author ultimately argues that talent, customer focus, and innovation are crucial for success in both types of organizations.