Frictionless Marketing

In this episode of the Frictionless Marketing podcast, host Lori Rubinson, Managing Partner at /prompt and WFAN Sports Talk Radio host, dives into the realm of sports analytics with MLB.com's Mike Petriello. Lori and Mike discuss the often misunderstood role of analytics in sports, especially baseball, addressing common criticisms and explaining how analytics can improve decision-making. 

Mike shares his journey into baseball analytics, starting from his history degree to his current work with MLB and ESPN. They explore the definition of analytics, its application in baseball through pitch design labs, and the broader implications for players, fans, and the sport as a whole. The conversation touches on rule changes, the impact of sports betting, and the future of AI in baseball. This episode provides valuable insights for both sports enthusiasts and those interested in data-driven decision-making.

00:00 Introduction and Guest Welcome

00:48 Mike Petriello's Journey into Baseball Analytics

02:19 Defining Analytics in Baseball

04:32 The Evolution and Impact of Analytics in Baseball

09:04 Pitching Labs and Technological Advancements

11:08 Incorporating Data into Storytelling and Broadcasting

14:24 The Role of Analytics in Player Contracts and Performance

23:49 Rule Changes and Their Impact on the Game

29:38 The Future of Analytics and AI in Baseball

34:33 Closing Thoughts and Fun Questions

Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. 

To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide.

Produced and distributed by Simpler Media Productions.

In this installment of the Frictionless Medicine mini-series, host Geeta Patel interviews Dr. Nels Carroll, a board-certified cardiothoracic surgeon at Los Robles Health System. 

Dr. Carroll discusses his journey from educator to pioneer in robotic thoracic surgery, the role of marketing in engaging doctors, and how he uses technology, data, and collaboration to provide patient-first healthcare. He shares insights on bridging educational skills with medical practice, handling patient concerns regarding advanced surgical procedures, and his groundbreaking work in Southern California, including the first-ever robotic chest wall reconstruction and single anesthetic robotic lung cancer resection in Ventura County. 

The episode provides a deep dive into the evolving landscape of robotic surgery and the future of med-tech and AI in the medical field.

00:00 Introduction to Frictionless Medicine

00:13 Meet Dr. Nels Carroll

01:31 Dr. Carroll's Journey into Medicine

02:43 The Role of Education in Medicine

04:11 Patient Concerns and Communication

06:22 Adoption of Advanced Surgical Techniques

07:33 Marketing and Communication in Medicine

10:25 Innovative Surgical Milestones

19:58 Future of Med Tech and AI

25:15 Conclusion and Final Thoughts

Frictionless Medicine is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. 

Produced and distributed by Simpler Media Productions.

In this Frictionless Medicine bonus episode, you’ll hear from Vipan Nikore, a seasoned physician, technology innovator, and Chief Medical Director at TD Bank. 

Vipan shares his journey from being a software developer at IBM to his current roles in the medical and healthcare innovation fields. He discusses his work on Homecare Hub, an innovative project focusing on small, personalized home care environments. Vipan also provides valuable advice for caregivers balancing corporate careers and caregiving responsibilities and discusses trends in healthcare, the importance of primary care, and the impact of AI on the industry. 

Additionally, he talks about his role at TD Bank, supporting the health and wellness of their employees, and emphasizes the need for a holistic approach to healthcare improvement involving all stakeholders.

00:00 Introduction and Guest Background

00:34 Journey into Telemedicine and Health Tech

02:27 Homecare Hub and Caregiving Advice

04:18 Advantages of Community-Based Home Care

07:27 Challenges and Marketing of Homecare Hub

15:05 Role at TD Bank and Employee Health Initiatives

18:37 Future Trends in Healthcare

26:55 Conclusion and Final Thoughts

Frictionless Medicine is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. 

Produced and distributed by Simpler Media Productions.

In this episode of Frictionless Marketing, host Paul Dyer interviews Alex Wagner, Vice President of Public Relations and Brand Experience at Constellation Brands. Alex discusses her extensive career journey, from starting in communications at USC Annenberg to leading global brand communications at Calvin Klein and eventually shaping consumer engagement at Constellation Brands. 

She delves into leadership practices, the importance of staying connected with her team, and the value of transparency. Additionally, Alex talks about the significance of purpose-driven marketing and highlights successful initiatives like the Prisoner Wine Company's social justice focus and High West's “Protect the West” program.

00:00 Introduction to Frictionless Marketing Podcast

00:43 Alex Wagner's Career Journey

03:49 Leadership and Team Dynamics

12:52 Brand Purpose and Consumer Engagement

19:30 Measuring ROI and Business Impact

25:14 Values in Action and Corporate Culture

28:09 Fun Conclusion: Reflecting on Personal Preferences

Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. 

To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide.

Produced and distributed by Simpler Media Productions.

In this episode, Dr. Disha Narang joins the podcast to shed light on the significant advancements in GLP-1 medications, their impact on weight management and diabetes, and how media coverage plays a role in shaping public perception. Dr. Narang emphasizes the importance of evidence-based information to combat misinformation and clarifies common misconceptions surrounding GLP-1s and obesity.

Highlighting the stigmatization of obesity and the genetic and environmental factors that contribute to it, the discussion also delves into the future of weight management treatments, the exciting developments in the field, and the necessity for preventive healthcare and mindful living. 

This insightful conversation provides valuable information on understanding obesity as a disease and the ongoing research and developments in therapeutics.

00:00 Introduction and Welcome

00:57 The Impact of Media on GLP-1 Perception

02:14 Addressing Misconceptions and Side Effects

06:11 Obesity as a Disease: Public Perception and Stigma

10:16 Evaluating New Treatments and Medications

15:38 Future of Weight Management and Preventive Health

18:13 Conclusion and Final Thoughts

Frictionless Medicine is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. 

Produced and distributed by Simpler Media Productions.

In this episode of Frictionless Marketing, we welcome Jerome Brathwaite, the Global Head of Brand Equity and Marketing for Cetaphil at Galderma. Jerome shares insights from his extensive experience in the beauty and skincare industry, highlighting his role in transforming Cetaphil into a global brand. The discussion covers a range of topics, including the successful Game Time Glow campaign, New York Fashion Week activations, and the integration of AI in marketing strategies. Jerome also delves into the importance of cultural shifts, the role of emotion in marketing, and his approach to product innovation and talent development. 

Join us for an in-depth conversation on the future of skincare marketing and Jerome's passion for storytelling and brand management.

00:00 Introduction to Frictionless Marketing

00:06 Meet Jerome Brathwaite: Brand Management Expert

01:09 Diving into the Game Time Glow Campaign

02:48 The Ecosystem Behind the Campaign

04:45 Global Impact and Emotional Connection

08:32 Product Innovation and Market Needs

12:53 Leadership and Mentorship Insights

16:45 The Future of Skincare and Beauty Brands

19:03 Musical Past and Marketing Journey

19:59 Conclusion and Final Thoughts

Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. 

To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide.

Produced and distributed by Simpler Media Productions.

In this episode of Frictionless Marketing, host Paul Dyer welcomes chats with Amy Atwood, Vice President of Regional Communication and Philanthropy at Takeda Pharmaceuticals. With over 25 years in corporate communications, Amy shares her journey, insights on the evolving pharmaceutical industry, advice for communications professionals, and perspectives on purpose-driven work and DEI. 

Together, Paul and Amy recap key themes from the Fierce Pharma PR Communications Summit East, including the impact of AI, storytelling, health equity, and the significance of having communicators at decision-making tables. Moreover, Amy discusses the importance of wellness and reverse mentorship in the workplace.

00:00 Introduction to Frictionless Marketing

00:01 Meet Amy Atwood: A Journey in Corporate Communications

01:01 Key Themes from the Fierce Pharma PR Communications Summit

01:44 The Role of AI in Communications

03:59 Health Equity and DEI in the Pharmaceutical Industry

06:15 The Importance of Communications in Business Strategy

20:20 Crisis Communications: Best Practices and Insights

22:19 Embracing Failures and Learning from Them

23:07 The Future of Communications: Measurement and Analytics

29:10 Wellness and Work-Life Balance for Communicators

32:10 Conclusion and Final Thoughts

Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. 

To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer online and at booksellers worldwide.

Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.

Produced and distributed by Simpler Media Productions.

In this episode of Frictionless Marketing, host Paul Dyer welcomes Tanya Wymer, Executive Director of Enterprise Communications at Biogen. Tanya shares her journey from a farming community in Ontario to becoming a leader in corporate communications. She discusses her accolades, such as the CEO Elements Award at Biogen and the Change Communications Global Award at Novo Nordisk, emphasizing her role as a change agent in transforming corporate cultures. 

Tanya also delves into the challenges of balancing diverse stakeholder expectations, the significance of employee-centric communication strategies during restructuring, and the ongoing brand refresh project at Biogen. Reflecting on the evolving role of communications professionals, Tanya provides valuable insights on fostering creativity, resilience, and effective communication in a global, dynamic corporate environment.

00:00 Introduction to Frictionless Marketing

00:05 Meet Tanya Wymer: A Journey in Corporate Communications

01:08 Tanya's Early Inspirations and Career Path

02:45 Awards and Transformational Work

04:10 Balancing Transformation and Stakeholder Expectations

05:18 Internal Communication Strategies at Biogen

07:31 Employee-Centric Culture and Brand Refresh

15:15 Global Communication Challenges and Strategies

23:38 Creating a Productive and Creative Team Environment

25:37 Looking Ahead: Exciting Projects at Biogen

26:46 Conclusion and Closing Remarks

Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. 

To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer, online and at booksellers worldwide.

Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future.

Produced and distributed by Simpler Media Productions.

In this episode of Frictionless Marketing, host Paul Dyer sits down with Sri Ramaswami, Vice President of US Pharmaceuticals Communications for GSK, to discuss the challenges faced by individuals with chronic illnesses, particularly lupus. 

The conversation centers around the moving story of Salathiel, a young woman diagnosed with lupus right after her high school graduation. Sri emphasizes the systemic barriers in healthcare, especially those affecting marginalized communities, and outlines GSK's initiatives to promote health equity, reduce negative social determinants of health, and improve access to quality care. 

Sri shares insights into the power of storytelling in creating empathy and driving change and offers valuable advice on remaining adaptable while staying true to one's values in a rapidly evolving industry.

00:00 Introduction to Frictionless Marketing

00:05 A Heartfelt Story of Salathiel's Battle with Lupus

00:54 Sri Ramaswami's Keynote Highlights

02:58 Challenges Faced by Lupus Patients

03:52 Understanding Lupus: Symptoms and Diagnosis

05:31 Systemic Barriers and Health Disparities

06:15 GSK's Initiatives for Health Equity

08:06 Three Pillar Approach to Reducing Barriers

10:09 Advice for Aspiring Professionals

14:07 Conclusion and Final Thoughts

Frictionless Marketing is a production from /prompt, the leading earned first creative marketing and communications agency. Grounded in the present, yet attuned to the future. 

To learn more about how to make marketing frictionless, purchase Friction Fatigue by /prompt CEO Paul Dyer, online and at booksellers worldwide.

Produced and distributed by Simpler Media Productions.

We're excited to have Trista Morrison, Chief Corporate Affairs Officer and Chief of Staff to the CEO at Voyager Therapeutics, on our show today. Trista is a seasoned biopharmaceutical executive advisor with over two decades of experience in corporate affairs and stakeholder management. Her career spans a range of significant roles, including Chief Corporate Affairs Officer for Saniona and Vice President of Communications and Patient Advocacy for Sobi in North America.

At Voyager Therapeutics, Trista plays a pivotal role in shaping the company's strategic vision, managing investor relations, and driving corporate communications. She has a rich history in facilitating effective communications at various stages of company development, from preclinical to commercial, and has worked extensively in both the U.S. and Europe. Trista's expertise extends to areas such as DE&I, corporate social responsibility, and patient advocacy, reflecting her comprehensive approach to corporate affairs.

In this episode, Trista shares her extensive experience, tracing her journey from her early days in public relations agencies to her current leadership position at Voyager. She delves into the nuances of storytelling in the biopharma industry, the transition from reporter to corporate leader, and the integration of communications with corporate strategy. Trista offers a unique perspective on the evolution of corporate communications in biopharma and provides insights into the challenges and opportunities associated with this dynamic field.

Join us in exploring these fascinating topics and more with Trista Morrison.