Today’s headline, courtesy of AdWeek, is that Snapchat has now signed a deal with Oracle Data Cloud to arm marketers with more intelligence. This means that Oracle's treasure trove of data will let advertisers serve ads in Snapchat based on offline purchases and loyalty reward programs.

Snapchat already lets advertisers target its 150 million daily users based on their behaviour in the app, but this is the first time that it's used a third party to target ads.