What does integrity really look like in business and in life? On this episode of Friday at Four, Charles Luttrell and Steve Kent are joined by special guest Malcolm Grissom for a real conversation about the role integrity plays in leadership, decision-making, and long-term success.Too often integrity is talked about as a buzzword, but when pressure hits, profits are on the line, and tough choices have to be made, that’s when integrity truly gets tested. Charles, Steve, and Malcolm unpack what it means to stand by your values, how integrity builds trust with customers and partners, and why businesses that operate with honesty and transparency ultimately win in the long run.If you’re a business owner, leader, or entrepreneur trying to build something that lasts, this conversation will challenge you to think about how integrity shows up in your daily actions—not just your words.