It’s Friday, and Andrew McGill is a deflated car dealership arm-waving balloon of a human being.

So this week, we take it easy… and build a bracket to determine the very best utility app on our phones. OK, so it wasn’t easy at all.

Eight apps enter. The losers are deleted from the world. Forever!!!

In this bracket:

* YouTube – universal video hub

* TikTok – short-form video juggernaut

* Instagram – photos, Reels, DMs

* Spotify – music and podcasts

* Google Maps – navigation & local search

* Amazon Shopping – everything store in your pocket

* WhatsApp – encrypted messaging & calls

* Gmail – go-to email client

Do you disagree with our pick of The One App To Rule Them All? We DARE you to throw down with us in the comments.

And if you like this bracket thing… tell us! Frankly, we had a ton of fun and we’re considering making it a more regular thing. But if it sucks, you know, break the news to us. But gently.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit productfridays.substack.com