Small change in format as we’re joined by Connor Beaton of ManTalks. Connor explains how he has built a community around men and masculinity. He goes into detail about how to present value and remain consistent with the community you are trying to build. He describes the three types of communities and how they can set you up for success.

Listen to Connor break down ethos and how individuals bond over common ground and shared values and the importance of community members being able to engage with you and with one another. Finally, we finish up with how to encourage community members to spread the word and introduce new people to it.

Powerful quotes

Know what your community wants from you.

Consistency and value equals brand loyalty.

People bond over shares virtues and values.

Key Highlights

[00:00] Intro

[00:42] Introducing Connor.

[01:36] Types of community.

[02:35] Consistency+value=brand loyalty

[04:10] Ethos

[05:47] How can community members engage?

[06:33] Know your curriculum and elicit feedback.

[07:40] Spread the word!

If you loved this week’s conversation, you may want to check out these previous episodes!

Finding Your Life’s Purpose with Jeff Lopes

Perfectionist Mentality with Ellen Reed!

Jason Selk on influencing our thoughts to change our behavior