In a given field, orchard or vineyard, growers and consultants come into contact with an array of insects. But what isn’t quite clear every time is whether the insect that’s present is a pest, non-factor or beneficial. Getting identification right is the first and most imperative step to building out an effective insect management plan, though it can sometimes be overlooked. Listen in as Alix Whitener, technical service manager for FMC, joins Jake Turner to discuss a wide spectrum of pest identification subjects, from murder hornets to cases of mimics faking out growers to the downstream effects of incorrect pest identification. Always read and follow all label directions, precautions and restrictions for use. FMC and the FMC logo are trademarks of FMC Corporation or an affiliate. ©2021 FMC Corporation. All rights reserved. 21-FMC-2431 05/21