Fringe Benefits is the world’s first fringe benefit marketplace as a way for employers to provide benefits that employees can use now, that they don’t have to be sick, disabled, or 65 years or older in order to benefit from. It’s a way for companies to provide a wide array of curated benefits that employees can choose from, that employees can then take with them upon leaving. In my conversation with co-founder and CEO Jordan Peace, he shares the launch and growth of Fringe with five co-founders, the selection process of working with vendors, and the successful utilization of their platform with employers using their service. He also details the role COVID has played in their growth, and helping companies to provide benefits for a work-from-home world.

Topics in this episode

Examples of benefits they provide

The importance of identifying companies that already have an established culture, instead of having to create that for an employer

Building a curated vendor list

Selling points of the marketplace to vendors

What a target vendor looks like

Detailing what product-marketplace fit looks like

Utilization of Fringe is over 90%

Future-proofing benefit system for employers

Contact Info

Website: https://www.hellofringe.co/

LinkedIn: https://www.linkedin.com/in/jordan-peace-greenhousemoney/