Becky Frankiewicz, VP Women's Portfolio Marketing at Frito-Lay North America discusses the company’s new campaign to launch their female focused product line-up through a campaign called “Only in a Woman’s World.” Why did a company such as Frito-Lay decide to focus on products to appeal to a very specific side of female consumers and how is it paying off?

Frito-Lay Female Focused Products

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.Start Your Free 14-Day Free Trial of The Buzz CRM - <a href="https://thebuzzcrm.com/" rel="nofollow">https://thebuzzcrm.com/</a>

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Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react. Start Your Free 14-Day Free Trial of The Buzz CRM - https://thebuzzcrm.com/

Purse Strings, with Maria Reitan, of TopSail Strategies, is a program focused on marketing to women. Why Women, you ask? Women are the powerful majority in this country, comprising 51% of the population and they are in charge of 80% of all spending, and this number continues to grow. Therefore, as marketers, business owners and advertisers... we need to pay attention to her. Purse Strings will help you not only pay attention, but will also allow you to listen and react.Start Your Free 14-Day Free Trial of The Buzz CRM - <a href="https://thebuzzcrm.com/" rel="noopener noreferrer">https://thebuzzcrm.com/</a>

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Frito-Lay Female Focused Products

Frito-Lay Female Focused Products