What if I told you that 90% of startups fail not because of funding or competition, but because they make 7 specific decisions wrong in the first 18 months? In this episode, Nora Mitchell breaks down the exact roadmap she'd follow if she were starting a company today, covering the critical decisions that separate $100 million companies from the 90% that never make it past year two.

🎯 What You'll Learn:

• The one market segment rule that makes companies grow 3x faster than competitors trying to serve everyone

• Why customer acquisition costs spike 60% between Series A and B (and how to avoid this trap)

• The 92% success rate secret that companies with $1M ARR know but won't share publicly

• Specific revenue milestones and timelines: 4-6 years for B2C, 7-10 years for B2B to hit $100M

👤 Perfect for: ambitious professionals considering the entrepreneurship jump or anyone curious about what actually drives massive business growth.

📍 Chapters:

[00:00] Why 90% of startups make the same fatal mistakes

[01:45] The market segment decision that determines everything

[03:30] Customer acquisition cost reality check

[05:15] Revenue milestones most founders get completely wrong

[07:00] The $1M ARR turning point nobody talks about

[09:30] B2B vs B2C timeline differences that matter

[11:00] Your next steps if you're serious about this path

This isn't theory or motivational fluff. These are the actual frameworks and decision points Nora has seen work (and fail) across hundreds of companies. You'll walk away knowing exactly what to focus on first, what milestones actually matter, and how to avoid the expensive mistakes that kill most startups before they get started.

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🔍 Topics: entrepreneurship, startup strategy, business growth, revenue scaling, company building

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Keywords: entrepreneurship, business leadership, job market, job opportunities, job search, hiring process, workplace psychology, corporate ladder

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