In this raw and unfiltered episode, I break down the real story behind going from $0 to $5 million in just three years — and how those early decisions laid the foundation for a $50M+ business.

This isn’t a highlight reel. It’s the truth.

From quitting a $265K sales job out of pure disgust… to burning through $45,000 in savings… to sitting in a Starbucks paralyzed by fear… to finally making 15 sales in 30 days with my back against the wall — this episode walks through the exact turning points that changed everything.

You’ll hear:

• Why having money actually made me soft
• The eight-month mistake that nearly killed my dream
• The “$5,000 left” moment that forced massive action
• How one Google Ads experiment unlocked scale
• The COVID pivot that 10x’d the company in one year
• Why spending nearly $1M/year on marketing was the best decision I ever made
• The mindset shift between reinvesting vs. monetizing

If you’re an entrepreneur who feels stuck, comfortable, scared to scale, or unsure when to go “all in,” this episode is your wake-up call.

Success didn’t happen overnight.

But the turning points did.