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Unlock the incredible story of Jenny Lei, founder of Freja New York ― a vegan leather handbag brand that has taken the fashion world by storm. After arriving in the U.S. without a passport, Jenny was driven to build her own business as the only way to stay in America. What began in 2020 with just 300 bags has grown into a multimillion-dollar company's. Today, her bags are adored by top influencers like Hailey Bieber, Matilda Djerf, and Katie Holmes. Tune in for a conversation that will change the way you see setbacks-and success.

Links:

🎙️Follow my new Instagram to stay up to date with this podcast: https://www.instagram.com/iamsiliconvalleygirl/

🤳 My personal Instagram: https://www.instagram.com/siliconvalleygirl/

📌 My Companies & Products: https://marinamogilko.ru/collabyt

📹 Video brainstorming, research, and project planning - all in one place - https://partner.spotterstudio.com/ideas-with-marina

💻 Resources that helps my team and me grow the business:

- Email & SMS Marketing Automation - https://your.omnisend.com/marina

- AI app to work with docs and PFDs - https://www.chatpdf.com/?via=marina

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⭐ Download my English language workbook - https://bit.ly/3hH7xFm

Timestamps:

0:00 Teaser

0:30 "You have to fish where the fish are"

2:15 How the business idea was born

3:13 Didn’t want to leave the USA

4:18 "I didn’t have a marketing strategy"

7:00 "At first, I had only 3 sales a month"

9:33 THIS is more important than targeting

13:28 $9M a year. How?

15:45 Сustomers don’t want to be sold to

18:44 Women’s entrepreneurship charity

20:27 How Hailey Bieber influenced sales

21:53 Anna Delvey: Marketing or coincidence?

22:35 Tips for creators

23:49 "If I get canceled, so does my company"

25:03 "I want to build a legacy brand"

27:07 Jenny’s (and Kate Middleton’s) favorite brand

28:37 The mindset shift you need right NOW

This video is sponsored by Omnisend.

I use affiliate links whenever possible (if you purchase items listed above using my affiliate links, I will get a bonus).

#podcast #freja #siliconvalleygirl