Growth: A rising tide lifts all ships.  

Revenue or Profit: Every dollar goes back in and we try to break even and have been profitable since year 1.

Marketing: Our 2nd employee was a marketing coordinator.  Invest 10% of net sales in marketing each year.

Analytics: It’s a very nerdy aspect of marketing but it powers the creative side.

Stress Management: I stay cool under pressure and very even keeled.  Part of it is managing the team’s stress.  

Influence: My grandfather who got me into computers at 13 with the first personal computers...I made more money than my parents by the time I went to college.  

Learn More Here: www.ajaxunion.com/podcast