Beyond The E-Myth is the entrepreneurial small business owner's clear, precise, and compelling overview of their main job: inventing, building, and launching a company with the power to “scale”–to grow beyond the “Company of One” in a straightforward, eight-step process.
Gerber's goal was make the job of building a small business easy–for every man or woman struggling to get it right. He cuts to the chase: A company is a product to be sold. Build it right, and you will sell it. Build it wrong, and you won’t. Most small business owners won’t.