How do you grow a business when content is everywhere, AI is flooding the market, and trust is harder than ever to earn?

In this Strike Marketing Summit session, Darrell Vesterfelt breaks down the growth system he’s used to:

Drive $100M+ in revenue

Generate 100,000+ summit registrations

Turn live events into compounding community engines

Help creators and companies build million-dollar communities

Darrell’s journey spans early webinars in 2012, 150 webinars in 12 months at ConvertKit, launching massive summits like the School of Traditional Skills (101,000 signups in year one), and now leading growth at Mighty Networks.

But this isn’t a tactics talk.

It’s a systems talk.

What you’ll learn:

Why summits aren’t campaigns — they’re engines

The real reason webinars worked at ConvertKit (hint: product-market fit comes first)

How one summit took a company from zero to 5,000 paying members in a week

Why AI is killing courses — and elevating community

How just 30 people can be the foundation of a real business

Why results matter more than features (and always will)

Darrell also introduces a powerful shift happening right now:the move from education → participation, and from content → community.

If you’re a founder, marketer, creator, or operator trying to stand out in an AI-crowded market, this session lays out a clearer path forward than most “growth hacks” ever will.

⏱️ Key Moments:

00:00 Why ambitious goals matter03:38 From webinars to 100K-person summits07:13 Turning a summit into instant traction15:31 Product-market fit vs. pushing the boulder uphill23:44 Growth lessons from ConvertKit29:42 Why challenges outperform courses33:09 How AI is changing learning forever35:48 Why small communities can be big businesses41:22 Community as the new growth advantage46:43 Results > features (the real differentiator)

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