Every great brand has a beginning — and this is the deeply personal, behind-the-scenes story of how Roy Furr went from generating over $2 billion in production for financial advisors… to starting over completely from scratch.

In this vulnerable and revealing episode, Roy shares:

✅ His 20+ year journey in direct-response marketing (including work with the world’s top financial publishers and marketers)

✅ How he helped financial advisors generate thousands of leads and daily discovery calls

✅ The turning point that forced him to rebuild — and launch TheAdvisorCMO

✅ The powerful marketing lessons he carried forward (offers, systems, and processes that actually drive results)

This isn’t just an origin story. It’s also packed with timeless lessons on marketing systems, compelling offers, and why the right process matters more than any single tactic.

👉 Plus, get Roy’s free 12-minute training on creating a “Desirable Discovery Call” offer at: https://www.TheAdvisorCMO.com/discovery

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