Sign up to save your podcasts
Or
Share From 400 to 12K connections – How Marjut Sadeharju built a learning community that drives business with LinkedIn content
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
From 400 to 12K connections – How Marjut Sadeharju built a learning community that drives business with LinkedIn content
Guest: Marjut Sadeharju, Founder & CEO at Splendid
What happens when you stop thinking about personal branding and start thinking about what you can give?
You build a 12,000-person network that actually means something. In this episode of Haamucast, Edward sits down with Marjut Sadeharju, founder and CEO at Splendid, who went from a lonely consultant to a community-building CEO – all by focusing on giving first and building connections in Finland's tight-knit tech scene.
You'll hear:
👻 Why Marjut ditched digital learning content when she realized it wasn't her professional identity anymore
👻 How she organically discovered her content pillars by tracking engagement rates and following the conversations
👻 The "give, give, give" strategy that turned 400 LinkedIn connections into 12,000 over four years
👻 Why she thinks human connection will be "the new oil" in an AI-dominated world
👻 Her advice for scared first-time posters: "Just do it scared – as long as you do it"
Bonus: Marjut shares why she gets recognized at Reaktor ecosystem events before she even introduces herself – and how that instant connection changes the entire dynamic of business conversations.
View all episodes
By Haamu.ioGuest: Marjut Sadeharju, Founder & CEO at Splendid
What happens when you stop thinking about personal branding and start thinking about what you can give?
You build a 12,000-person network that actually means something. In this episode of Haamucast, Edward sits down with Marjut Sadeharju, founder and CEO at Splendid, who went from a lonely consultant to a community-building CEO – all by focusing on giving first and building connections in Finland's tight-knit tech scene.
You'll hear:
👻 Why Marjut ditched digital learning content when she realized it wasn't her professional identity anymore
👻 How she organically discovered her content pillars by tracking engagement rates and following the conversations
👻 The "give, give, give" strategy that turned 400 LinkedIn connections into 12,000 over four years
👻 Why she thinks human connection will be "the new oil" in an AI-dominated world
👻 Her advice for scared first-time posters: "Just do it scared – as long as you do it"
Bonus: Marjut shares why she gets recognized at Reaktor ecosystem events before she even introduces herself – and how that instant connection changes the entire dynamic of business conversations.