Most businesses don’t fail because of bad ideas.

They fail because of bad decisions made early.

Underpricing.
Overdelivering.
Taking the wrong types of work.
Holding onto cash instead of investing in growth.

In the latest episode of Moving Operationally Up, I sat down with Kyle Duffy to break down what actually happens in those early years of building a business.

Not the highlight reel.

The real stuff.

The $500 projects.
The delayed “big win.”
The mindset shifts that separate surviving from scaling.

We talk about:

How underpricing quietly limits your growth
Why recurring revenue matters more than big contracts
The danger of overdelivering without boundaries
When you have to shift from working in the business to on the business
And how to start thinking like a true business owner

If you are building a business or thinking about starting one, this is the kind of conversation that can save you years of trial and error.

The episode is live now.

Listen here and let me know what resonates most.