In this episode of Marketing Mindset, Mike Koziol is back to break down the path from $50K to $100K MRR, and how agencies can optimize for long-term sustainability instead of burnout.

We talk about:

• Why optimization is the theme of scaling past $50K MRR
• How to upgrade your team without bloating headcount
• Avoiding the churn-and-burn trap by focusing on retention and delivery
• The biggest mindset shift agency founders must make to avoid bottlenecking growth
• The power of compounding activities like SEO, referrals, and systemized upsells

Whether you're in growth mode or approaching the $100K/month milestone, this episode is packed with insights on how to build the systems, team, and mindset that actually support your next level.