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From $50M Recruiting Firm to Purpose-Driven Search: Max Hansen's Story
https://www.madetomatter.coach/
Take the entrepreneurial diagnostic tool: https://diagnostic.madetomatter.coach/
What if the secret to finding great leaders isn't posting job ads—but never posting them at all? Max Hansen, founder of Y Scouts, reveals the leadership hiring framework that's transforming how purpose-driven companies find exceptional leaders.
What You'll Learn:
✅ The 3 elevated behaviors every true leader must have (relentless learner, developer of people, results-driven)
✅ Why "sooner and clearer" conversations are the most critical leadership skill right now
✅ How AI is transforming recruiting (and what it will never replace)
✅ The dangerous trap of traditional job boards and why they create turnover
✅ How to use AI for personal development without losing critical thinking skills
✅ Why doing things "the long way" is becoming competitive advantage again
✅ The entrepreneurship advice that prioritizes freedom and health over hustle
About Max Hansen:
Max Hansen is the founder of Y Scouts, a leadership search firm that helps purpose-driven companies find purpose-driven leaders. After building a $50M+ recruiting company that placed over 50,000 people, Max pivoted to focus on leadership-level search with a unique approach: never posting jobs, focusing on soft skills and values alignment, and using a proven 3-part leadership model.
Resources Mentioned:
🔗 Y Scouts - https://yscouts.com
🔗 Roll Visioning Tool - https://rolevisioning.com
🔗 Zenith OS (Rich Chevron) - Personal AI coaching framework
Ready to build what matters in your business and life?
Subscribe to Made to Matter for weekly conversations with entrepreneurs who are building purpose-driven businesses.
📌 Leave a review and let us know your biggest takeaway!
Timestamps:
00:00 - Introduction: The lost art of accountability in leadership 02:15 - Max Hansen's background and journey into recruiting 04:05 - Starting a recruiting firm right after 9/11 06:06 - The $50M company that led to dissonance 09:08 - Why Max started questioning contract-to-hire recruiting 13:18 - The birth of Y Scouts and leadership search 15:18 - How leadership search differs from traditional recruiting 18:08 - The 3 elevated behaviors of true leaders 20:04 - Why Y Scouts never posts job ads 23:00 - Max's purpose: Helping others better succeed in life 26:00 - The future of recruiting and AI in 5 years 34:22 - The #1 leadership trait: Holding people accountable 36:11 - Clear agreements: "Who's doing what and when?" 38:07 - Using AI for personal development (Zenith OS) 42:06 - The danger of efficiency shortcuts and losing critical thinking 44:02 - Why Apple's AI commercials miss the point 46:40 - The importance of boredom and disconnecting from technology 48:26 - Advice for entrepreneurs: Prioritize freedom and physical health
View all episodes
By Adam Landrum | Build What Matters in Business and Lifehttps://www.madetomatter.coach/
Take the entrepreneurial diagnostic tool: https://diagnostic.madetomatter.coach/
What if the secret to finding great leaders isn't posting job ads—but never posting them at all? Max Hansen, founder of Y Scouts, reveals the leadership hiring framework that's transforming how purpose-driven companies find exceptional leaders.
What You'll Learn:
✅ The 3 elevated behaviors every true leader must have (relentless learner, developer of people, results-driven)
✅ Why "sooner and clearer" conversations are the most critical leadership skill right now
✅ How AI is transforming recruiting (and what it will never replace)
✅ The dangerous trap of traditional job boards and why they create turnover
✅ How to use AI for personal development without losing critical thinking skills
✅ Why doing things "the long way" is becoming competitive advantage again
✅ The entrepreneurship advice that prioritizes freedom and health over hustle
About Max Hansen:
Max Hansen is the founder of Y Scouts, a leadership search firm that helps purpose-driven companies find purpose-driven leaders. After building a $50M+ recruiting company that placed over 50,000 people, Max pivoted to focus on leadership-level search with a unique approach: never posting jobs, focusing on soft skills and values alignment, and using a proven 3-part leadership model.
Resources Mentioned:
🔗 Y Scouts - https://yscouts.com
🔗 Roll Visioning Tool - https://rolevisioning.com
🔗 Zenith OS (Rich Chevron) - Personal AI coaching framework
Ready to build what matters in your business and life?
Subscribe to Made to Matter for weekly conversations with entrepreneurs who are building purpose-driven businesses.
📌 Leave a review and let us know your biggest takeaway!
Timestamps:
00:00 - Introduction: The lost art of accountability in leadership 02:15 - Max Hansen's background and journey into recruiting 04:05 - Starting a recruiting firm right after 9/11 06:06 - The $50M company that led to dissonance 09:08 - Why Max started questioning contract-to-hire recruiting 13:18 - The birth of Y Scouts and leadership search 15:18 - How leadership search differs from traditional recruiting 18:08 - The 3 elevated behaviors of true leaders 20:04 - Why Y Scouts never posts job ads 23:00 - Max's purpose: Helping others better succeed in life 26:00 - The future of recruiting and AI in 5 years 34:22 - The #1 leadership trait: Holding people accountable 36:11 - Clear agreements: "Who's doing what and when?" 38:07 - Using AI for personal development (Zenith OS) 42:06 - The danger of efficiency shortcuts and losing critical thinking 44:02 - Why Apple's AI commercials miss the point 46:40 - The importance of boredom and disconnecting from technology 48:26 - Advice for entrepreneurs: Prioritize freedom and physical health