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From $65M Agency to Eight Companies (and a Panic Attack): What I Learned
Will Schroter started his first company at 19, building websites for Mastercard and BMW in 1994 when almost no one knew what the internet was. He scaled that agency to $65 million in billings, landed a $250 million Prozac account, and sold in 2001 at age 27. Then he tried running six companies simultaneously in an incubator model, which nearly killed him—literally ending up in the ICU with a stopped heart from a massive anxiety attack. After that reset, he launched Startups.com, a unified platform helping founders with everything from business planning to funding to virtual assistants. Now he runs one company with 200 people across multiple product lines, works eight-hour days, and plans to do this for the rest of his life.
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By Yaro StarakWill Schroter started his first company at 19, building websites for Mastercard and BMW in 1994 when almost no one knew what the internet was. He scaled that agency to $65 million in billings, landed a $250 million Prozac account, and sold in 2001 at age 27. Then he tried running six companies simultaneously in an incubator model, which nearly killed him—literally ending up in the ICU with a stopped heart from a massive anxiety attack. After that reset, he launched Startups.com, a unified platform helping founders with everything from business planning to funding to virtual assistants. Now he runs one company with 200 people across multiple product lines, works eight-hour days, and plans to do this for the rest of his life.