From the outside, it looked like success.

Seven figures. Growth. A thriving team.
A business that, by every measure, was working.

But underneath it all… something wasn’t aligned.

In this episode of Suddenly Different, I sit down with Shiran Faast, business consultant, speaker, and author of Unstoppable Business Growth, to explore what it really costs when success is built on misalignment.

Shiran Faast shares the full story behind building a multi-million dollar business that was never truly hers…
the moment a single question exposed what she had been avoiding for years…
and the decision to close the business before it cost her marriage.

This wasn’t just a business collapse.

It was an identity collapse.

What followed was silence, space, and a complete re-evaluation of who she was without the title of CEO.

And from that space, something powerful emerged.

A new way of seeing business.
A new way of understanding people.
And a deeper truth about what actually drives sustainable growth.

In this conversation, we explore:

• Why growth can mask deeper misalignment
• The hidden cracks between owners, teams, and customers
• What leaders miss when they rely on strategy alone
• Why people, not numbers, determine business success
• How to recognise misalignment before it becomes collapse

Shiran Faast now works with leaders and organisations to uncover where money, energy, and potential are quietly leaking… and how to realign before it’s too late.

This episode is for anyone who:

• looks successful on paper but feels something is off
• is carrying the weight of a business that no longer fits
• or is standing at a crossroads, unsure whether to push forward… or let go

Because misalignment doesn’t always break things immediately.

Sometimes… it builds quietly.

Until it can’t be ignored anymore.

About Shiran Faast

Shiran Faast is a business consultant, speaker, and author dedicated to helping organisations grow in a way that is both profitable and aligned.

Her work focuses on bridging the gap between people and numbers, enabling leaders to identify hidden challenges within their businesses and take action before they become costly.

Following her own experience of building and closing a seven-figure company, Shiran developed a methodology that helps businesses move from reactive problem-solving to proactive, aligned growth.

Her book, Unstoppable Business Growth, provides practical tools and insights for leaders who want to build sustainable, high-performing organisations without sacrificing alignment or wellbeing.

• LinkedIn: https://www.linkedin.com/in/shiranfaast
• Website: https://www.shiranfaast.com/

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