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From $9M to $26M ARR: The First 10 Days That Rebuilt the Growth Engine
Your marketing attribution isn't broken — you probably just gave up too early.
Featuring David Cardiel, fractional CMO who scaled Parsley from $9M to $26M and drove $100M+ ARR at TrendKite through acquisition by Cision.
Jean-Michel and David break down exactly what he did in the first 10 days at two SaaS companies to rebuild their growth engines — from ICP redefinition and win-loss analysis at every pipeline stage to building an attribution model that let him quote closed-won numbers to his CEO in the hallway. Plus, how he built custom AI assistants to run SDR teams and generate board reports without burning hours on manual data pulls.
🎯 Revisit your ICP in the first 10 days — not quarter two 📊 Run win-loss analysis across every stage of the funnel 🤝 Build operational reviews that kill cheerleading metrics 🤖 Use AI as a right hand for SDR coaching, not a crutch 💡 Test messaging with data AND creative shots in the dark
⏱️ Timestamps: 00:00 What drew David into demand gen and startups 02:00 Scaling Parsley from $9M to $26M ARR 03:45 People, process, technology — the real growth formula 06:15 Spotting a cracked foundation in SaaS orgs 07:00 ICP redefinition and win-loss analysis from day one 09:00 Testing messaging: data-driven vs. creative experiments 10:45 The "Content Analytics Made Easy" campaign that tripled traffic 11:00 Operational reviews that eliminate vanity metrics 14:00 Why giving up on attribution means updating your resume 15:45 AI as your fractional right hand in 2025
🔥 Want to build qualified SaaS pipeline through conversations, not cold spam? 👉 https://www.rapidproductgrowth.com
🔗 Website: https://www.rapidproductgrowth.com 🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/
#SaaS #B2BMarketing #ARR #DemandGeneration #RapidProductGrowth
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By Jean-Michel MoreauYour marketing attribution isn't broken — you probably just gave up too early.
Featuring David Cardiel, fractional CMO who scaled Parsley from $9M to $26M and drove $100M+ ARR at TrendKite through acquisition by Cision.
Jean-Michel and David break down exactly what he did in the first 10 days at two SaaS companies to rebuild their growth engines — from ICP redefinition and win-loss analysis at every pipeline stage to building an attribution model that let him quote closed-won numbers to his CEO in the hallway. Plus, how he built custom AI assistants to run SDR teams and generate board reports without burning hours on manual data pulls.
🎯 Revisit your ICP in the first 10 days — not quarter two 📊 Run win-loss analysis across every stage of the funnel 🤝 Build operational reviews that kill cheerleading metrics 🤖 Use AI as a right hand for SDR coaching, not a crutch 💡 Test messaging with data AND creative shots in the dark
⏱️ Timestamps: 00:00 What drew David into demand gen and startups 02:00 Scaling Parsley from $9M to $26M ARR 03:45 People, process, technology — the real growth formula 06:15 Spotting a cracked foundation in SaaS orgs 07:00 ICP redefinition and win-loss analysis from day one 09:00 Testing messaging: data-driven vs. creative experiments 10:45 The "Content Analytics Made Easy" campaign that tripled traffic 11:00 Operational reviews that eliminate vanity metrics 14:00 Why giving up on attribution means updating your resume 15:45 AI as your fractional right hand in 2025
🔥 Want to build qualified SaaS pipeline through conversations, not cold spam? 👉 https://www.rapidproductgrowth.com
🔗 Website: https://www.rapidproductgrowth.com 🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/
#SaaS #B2BMarketing #ARR #DemandGeneration #RapidProductGrowth