This week on Franchise Euphoria, I am doing a throwback to one of my favorite episodes where I had the opportunity to interview Matt Frey. Matt and his wife Rachel are the founders and owners of the wildly successful Bub’s Burgers & Ice Cream, home of the Big Ugly Burger™. We discuss the process that they went through from opening their first restaurant, to opening more locations, and the decision to convert to a franchise model. Key business practices such as branding, employee education, and systemizing are also central topics in this interview!

Among other things, I love Matt's passion for what he does, and his mission to help inspire, train, and grow his employees so they can learn, advance & benefit in big ways!

For more information on Bub's franchise opportunities or just to reach out and say hello, call Matt at 317-727-3371 or email him at: [email protected]

So tell me, what was your biggest takeaway from this interview?

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