This is a solo episode talking through a question I’ve had several times over the last few months: how do I go from the seed of an idea into a fully-fledged actual business? I want to clarify too that this isn’t just for people who haven’t yet started their businesses, it’s for those of you who are thinking of launching a new offering or new product collection too. The 3 part process I’m going to talk through is the one I use myself and with clients when you want to introduce something new to the market, no matter how long you’ve already been there.