In this conversation, Cruz Lon shares his journey in the hardscaping industry, discussing how he accidentally entered the field and the evolution of the industry over the years. He emphasizes the importance of networking, education, and understanding client needs to succeed in business. Cruz also talks about launching Hardscape University to share his knowledge and experiences with others, highlighting the significance of investing in oneself and building a community. He reflects on work-life balance and his aspirations for the future, aiming to continue making a positive impact in the industry.