You Make It Look Easy Podcast

From Acquisition to COO: Scaling Traveloka to 40 Million Users


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A startup idea born at a bus stop? In episode 6, I sat with the ex-COO of Traveloka, Alfan Hendro, to explore how identifying simple customer problems can spark game-changing businesses.


Alfan shares his entrepreneurial journey, starting as a lecturer in Brunei, where he founded SG House, a real estate property portal later acquired by iProperty Group. From there, his journey took him to Indonesia, where he built Voucher Hotel, a hotel booking platform, before joining Traveloka, Southeast Asia’s leading travel tech unicorn, to scale its hotel booking business and tackle unprecedented challenges during the COVID-19 pandemic.


Now leading his latest venture, RevScaler, Alfan focuses on acquiring and supercharging enterprise SaaS businesses. In this conversation, he highlights the role of curiosity, adaptability, and mentorship in overcoming obstacles and building successful ventures. Whether you’re an aspiring entrepreneur or a seasoned founder, this episode is packed with insights to inspire and guide your journey.

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You Make It Look Easy PodcastBy Elston Sam