The power of customer experience, building a brand and commerce - from a perspective of being inside and outside the world of marketing and advertising.
Agata Bas is originally from Poland and lives in Kuala Lumpur, Malaysia. She has been inside the start-up world, an entrepreneur, a Customer Experience and Commerce professional inside a top agency, and is now on a path to becoming a full-time content creator.
In this fascinating conversation with the Marketing Mediator, we discuss a variety of topics with Aga.
1. Aga's unique journey from Europe to South East Asia
2. How are agencies positioned when it comes to embracing the power of Customer Experience?
3. How do big brands need to really leverage TikTok?
4. Rise of commerce ecosystems in Europe vs South East Asia
Join us for this conversation.