Founders Future

From Advertising to Intimacy: A Founder’s Career Pivot


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In this episode of Founders Future, with host Olivia Sammons, Lena Elkhatib, founder of Avid Intimacy, shares how her background in advertising led her to redefine her purpose through relationship and sex therapy. After witnessing the emotional toll of high-pressure work and widespread relational burnout, Lena shifted careers to address what she saw as a cultural failure to support intimacy, sexuality, and connection.

Lena explains how Avid Intimacy helps couples and relationship units rebuild trust, closeness, and communication through evidence-based, relational therapy. She discusses why intimacy work requires time and intention, the dangers of fast-fix mental health trends, and how her practice is expanding beyond traditional therapy models to offer more accessible, flexible paths to healing and growth.

🔗 Connect with Lena Elkhatib

  • LinkedIn: https://www.linkedin.com/in/lenaelkhatib/
  • Instagram: https://www.instagram.com/avidintimacy
  • Website: https://www.avidintimacy.com

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Founders FutureBy Closers.io