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From AE to AI-Led Growth: Cole Courson on Building Pipeline That Doesn’t Waste a Penny
Cole Courson of Unify shares:
- Why 30 to 40% of the pipeline should still come from AEs
- How AI is amplifying, not replacing, every stage of pipeline generation
- The cost of a misaligned ICP and how to fix it fast
- The power of founder-led growth and how Unify invests in it
- Why fewer reps + smarter AI = a better GTM strategy
If you’re building pipeline in an early-stage company and wondering where to put your next 100 pennies, this episode will help you invest wisely.
Follow Cole Courson on LinkedInFollow Manoj Ramnani on LinkedIn
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By SalesIntelCole Courson of Unify shares:
- Why 30 to 40% of the pipeline should still come from AEs
- How AI is amplifying, not replacing, every stage of pipeline generation
- The cost of a misaligned ICP and how to fix it fast
- The power of founder-led growth and how Unify invests in it
- Why fewer reps + smarter AI = a better GTM strategy
If you’re building pipeline in an early-stage company and wondering where to put your next 100 pennies, this episode will help you invest wisely.
Follow Cole Courson on LinkedInFollow Manoj Ramnani on LinkedIn