B2B Pipeline Pioneers

From AE to AI-Led Growth: Cole Courson on Building Pipeline That Doesn’t Waste a Penny


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Cole Courson of Unify shares:

  • Why 30 to 40% of the pipeline should still come from AEs
  • How AI is amplifying, not replacing, every stage of pipeline generation
  • The cost of a misaligned ICP and how to fix it fast
  • The power of founder-led growth and how Unify invests in it
  • Why fewer reps + smarter AI = a better GTM strategy

If you’re building pipeline in an early-stage company and wondering where to put your next 100 pennies, this episode will help you invest wisely.

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B2B Pipeline PioneersBy SalesIntel