🚀 In this episode of TikTok Shop Secrets, Fernando Campos sits down with Jared Mortenson — a former aerospace engineer who went from working at Boeing to building one of the most unique men’s apparel brands on TikTok Shop.

Jared shares how Real Men Apparel scaled from $0 to:

- $1M on Amazon in 11 months

- $2M+ on TikTok Shop

- Mostly through BRANDED LIVESTREAMS (not shoppable videos)

We break down:

🔥 How branded TikTok lives actually work

🔥 TikTok Live algorithm secrets

🔥 Why comments matter more than likes

🔥 Flash sale strategies that drive GMV

🔥 Building a community-first brand with Reddit

🔥 Hiring and training live stream hosts

🔥 Why founders should go live themselves

🔥 The “bra cup sizing” system for men’s underwear 😂

🔥 How TikTok literally saved the business during a cash crunch

If you sell on TikTok Shop, Amazon, or eCommerce in general, this episode is packed with tactical insights you probably haven’t heard before.

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🔗 LinkedIn: https://www.linkedin.com/in/fernandoc01/

📘 Facebook: https://www.facebook.com/fernbabyfern/

📷 Instagram: https://www.instagram.com/tiktokfernshop/

🎤 Tiktok: https://www.tiktok.com/@tiktokfernshop

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