In this jam-packed episode of What The Frac? Live, we sit down with James Archer — a former agency founder turned fractional CMO — to talk about redefining success, building a business that fits your life, and why so many seasoned marketers are ditching the traditional agency model. Nicole and Tamara dive deep into the realities of the fractional world, the emotional weight of entrepreneurship, and how to build long-term marketing strategies that actually work.

You’ll hear James share his wild career journey — from learning HTML in the '90s computer lab to scaling a top-tier agency, working in-house at a tech startup, and finally launching his own fractional practice. We talk systems, pricing, dealing with imposter syndrome, and why bringing in a marketing leader early can make or break your business.

Whether you're a founder, marketing exec, or aspiring fractional, this episode is full of hard-earned wisdom, real talk, and actionable takeaways.

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