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From Agency to Academia: A Marketing Expert's Journey with Chris Aarons Professor of Marketing at UT
In this episode, Kate sits down with Chris Aarons, a Professor of Marketing and Strategic Communications at The University of Texas at Austin. Chris has a wealth of experience in marketing, having been in the industry since before Twitter existed.
In this episode, Chris shares his journey from working in agencies to becoming an academic, and how he has seen the industry change over the years. He also discusses the challenges that brands face when trying to navigate being brave and challenging the status quo and how they can still remain authentic to their brand values.
Kate and Chris discuss the importance of staying true to your brand, the power of storytelling in marketing, and the benefits of building a strong brand community. Listeners will come away from this episode with a better understanding of how to build a successful brand in today's fast-paced and ever-changing world.
Join us as we learn from Chris Aarons on this insightful and informative episode of The CMO Show with Kate Gunning.
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By Team CMOIn this episode, Kate sits down with Chris Aarons, a Professor of Marketing and Strategic Communications at The University of Texas at Austin. Chris has a wealth of experience in marketing, having been in the industry since before Twitter existed.
In this episode, Chris shares his journey from working in agencies to becoming an academic, and how he has seen the industry change over the years. He also discusses the challenges that brands face when trying to navigate being brave and challenging the status quo and how they can still remain authentic to their brand values.
Kate and Chris discuss the importance of staying true to your brand, the power of storytelling in marketing, and the benefits of building a strong brand community. Listeners will come away from this episode with a better understanding of how to build a successful brand in today's fast-paced and ever-changing world.
Join us as we learn from Chris Aarons on this insightful and informative episode of The CMO Show with Kate Gunning.