CMO Weekly

From almost bankrupt to half a billion in revenue | Dominic Farrell, President of 47 Brand


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Dominic's journey is a testament to the power of early passion. At the tender age of eight, he was more enamoured with the sports business than the games themselves, even going as far as to call the Boston Celtics for a job. His dedication and commitment to his passion are truly inspiring.

It's no surprise that Dominic's passion for the sports business has led to a successful career in sportswear. His role as the lead and the first non-family executive at 47 is a testament to his leadership skills. He directs the executive leadership team, shapes strategic objectives, and oversees day-to-day operations. Prior to 47, he spent over a decade at Adidas, where he held progressively larger leadership roles and drove significant turnarounds and growth.
Lives in Boston with his wife and two kids. He is known for his sharp insights and quick thinking. Dom can talk about the highs and lows of his tremendous career, from leading 47 out of the pandemic to his strategies for future growth in the sportswear industry.
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CMO WeeklyBy OpenFortune