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Share From an idea to promote authors of color to 30,000+ followers, the story of Brown Girl Bookshelf
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From an idea to promote authors of color to 30,000+ followers, the story of Brown Girl Bookshelf
Back in 2020, SriSruthi Ramesh cofounded Brown Girl Bookshelf, an instagram movement dedicated to recommending books from south asian authors. What started as a conversation between two friends has turned into an internet sensation with over 30,000 followers, a newsletter, and in person engagement. We explore how that happened with SriSruthi, and what it can teach us about the twists and turns of building a following.
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By Vivek Ramani and Arvind ChariBack in 2020, SriSruthi Ramesh cofounded Brown Girl Bookshelf, an instagram movement dedicated to recommending books from south asian authors. What started as a conversation between two friends has turned into an internet sensation with over 30,000 followers, a newsletter, and in person engagement. We explore how that happened with SriSruthi, and what it can teach us about the twists and turns of building a following.