Thirsty Thursdays @3PM EST

From Anthropology to Drinks: Erica Duecy's Story


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πŸ“’I talkπŸŽ™οΈwith Erica Duecy about her foray into the beverage industry from a wonderful career at Conde Naste Publications. She now has The Business of Drinks Consulting and Podcast. πŸ‘πŸ· πŸŽ‡ πŸŽ‰ ✨ πŸ‘ πŸ₯‚Β  😁

Sound Bites

"It's not just an email list anymore."
"We need to help raise up women leaders."
"Customization is a growing trend."

πŸ“½οΈ Watch on YouTube! 🎞️ https://youtu.be/lB65un5P0Sg

Highlights include:
🍷 Authentic storytelling and branding.
πŸ“Š Data-driven marketing strategies for drinks professionals.
🌟 How wine brands can engage millennials and Gen Z consumers.
πŸ₯€ Exploring functional beverages, RTDs, and non-alcoholic trends.

Summary

🍷✨ Let’s dive into the ever-changing world of drinks, where journalism, data, and consumer trends collide! πŸŽ™οΈ Erica takes us on her journey from studying anthropology to shaping stories as a journalist. She spills the tea (or wine!) on her publishing adventures and how she created SevenFifty Daily, the go-to trade publication for the drinks biz. πŸ“°πŸΎ

Erica and Jessie dig into all the juicy details: why authentic storytelling matters, how the wine industry is tackling big challenges, and why brands must keep up with the tastes of younger generations. πŸ₯‚πŸ‡

They also chat about the coolest trends shaking up the industryβ€”like innovative packaging, beverages tailored to you, and the rise of premium non-alcoholic options. πŸ₯€βœ¨ Plus, they highlight the power of mentorship for women in wine 🍷πŸ’ͺ and peek into the crystal ball for 2025, sharing how brands can stay ahead by planning smart and staying adaptable. πŸ’‘πŸŒŸ

This convo is a must-listen for anyone thirsty for insight into the future of wine and beverages! πŸ₯³πŸ“ˆ

Batonnage Forum Advising Young Women Leaders of Tomorrow!
https://www.batonnageforum.com/



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Thirsty Thursdays @3PM ESTBy Jessie Ott